Neue Haas Grotesk
The new Neue Haas Grotesk typeface has been released by Monotype Imaging.
The new Neue Haas Grotesk typeface has been released by Monotype Imaging.
The new Neue Haas Grotesk typeface has been released by Monotype Imaging.
If you are a typophile, you may well be familiar with the Neue Haas Grotesk™ typeface – even though until now it has only been available as metal type. If you don’t recognize the name, but the typeface looks familiar, here’s why: In the late 1950s, shortly after its introduction, Neue Haas Grotesk became the Helvetica® typeface family.
That's right! The world's most overused (and overrated) typeface has been reborn and taken "back to its roots". There's some legitimacy in providing a more versatile cut but let's face it, this is a pure cash-in.
We have a lot of T-shirts and mugs to reprint!
Despite my cynicism I'll be devouring this like a guilty pleasure.
